A.P.C. is short for 'Atelier de Production et de Création' - a Parisian brand founded in 1988 by Jean Touitou. The fit, clean lines and simple designs of the clothing derive from the designer's distaste for the loose fitting garments of his contemporaries. 

The brand is known particularly for the range of high quality Japanese selvage denim which fades quickly when used, a feature that has attracted many denim enthusiasts and which is unique to A.P.C.

A.P.C.

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